Top 5 Fashion Games on iOS in the UK: Q3 2023 Performance

In the third quarter of 2023, the top five fashion games on iOS in the United Kingdom demonstrated varied performance metrics in terms of downloads, revenue, and active users. Here, we delve into the detailed trends for each of these popular apps.

Project Makeover from Magic Tavern, Inc. saw a notable increase in weekly revenue, peaking at approximately $113K in the week of August 28. Weekly downloads showed a significant rise mid-quarter, reaching around 33K in the same week. Active users fluctuated, peaking at 218K at the end of July, then settling around 149K by the end of September.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced modest weekly revenue, with a peak of about $226 in early August. Downloads were relatively steady, with a slight dip towards the end of the quarter, reaching around 4.3K in late September. Active users remained fairly stable, hovering around 66K to 76K throughout the quarter.

Dream Wedding! from MagicLab did not generate any revenue during this period. However, weekly downloads peaked at about 7.2K in late August. The active user base grew steadily, reaching approximately 24.8K by the end of August before slightly declining to around 20.2K in late September.

DIY Paper Doll by Crazy Labs showed no revenue generation but had varying download numbers, with a peak of about 15.2K in late August. Active users increased significantly, peaking at nearly 58K in the same period before stabilizing around 41.7K by the end of September.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED recorded its highest weekly revenue at approximately $994 in late June. Downloads were highest at around 8.7K in late July. The number of active users was consistent, averaging around 113K to 128K throughout the quarter.

These insights highlight the dynamic nature of the fashion game segment on iOS in the UK. For more detailed analytics and insights, visit Sensor Tower.